What are the check-in and check-out times at George Hotel, BW Signature Collection?
Check-in is at 14:00 and check-out is by 11:00.
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George Hotel, BW Signature Collection
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Key details
About the Hotel
Arlington Lane,
Norwich,
United Kingdom,
NR2 2DA,
Norfolk
- Close to the city centre
Great
8.6
9.1
5.0
4.4
Loved by George Hotel, BW Signature Collection guests
"The King Suite is lovely; spacious, clean, comfortable with all of the in-room amenities you need and the lovely bath is a treat."
"City centre was only 10 -15 minute walk, lovely city and left my car in the hotel car park."
"Had a fab evening meal and breakfast was great too."
Centrally located nearly a 25-minute walk from the Norwich Arts Centre, the smoke-free George Hotel, BW Signature Collection Norwich features a private art gallery. Boasting access to the scenic Waterloo Park, 2.9 km away, this 3-star hotel includes a shared lounge, a library, and a lobby fireplace providing guests with individual rooms.
Location
Nestled in a bustling part of Norwich, the hotel is nestled amidst a national park and a brasserie. Perfect for those who seek new knowledge, City College Norwich is in proximity to the George Hotel, BW Signature Collection Norwich.
A national park in the area are located a short distance from this accommodation. Staying at the hotel, you can also enjoy natural sights such as the large Eaton Public Park, which is around 30 minutes' walk away.
George Hotel, BW Signature Collection is 150 metres from Norwich / Town Close Road bus stop and 2.6 km from Norwich train station in Norwich.
Rooms
There are 43 rooms featuring ironing facilities, as well as modern amenities like free wireless internet and a flat-screen television. Along with coffee and tea makers, the rooms are furnished with a writing desk. The private bathrooms feature a hair dryer and complimentary toiletries.
Eat & Drink
The George Hotel, BW Signature Collection has the à la carte restaurant where guests can sample examples of Mediterranean cuisine. The lounge bar will set you up nicely for enjoying your stay. Serving both food and drinks, No 10 The Arlington Coffee Lounge Bar & Bistro is situated steps away from the property.
Leisure & Business
You might also like facial treatments available at this Norwich hotel.
“The award-winning restaurant stands out, promising diverse culinary experiences. Situated a short distance from Norwich City centre, the historic Victorian townhouse benefits from free parking and dog-friendly policies. In my view, it's a particularly charming option for those seeking a relaxing getaway.”
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Select your room type
The hotel provides many room choices—family rooms, doubles, and pet-friendly suites—with breakfast, free cancellation, and special offers
Standard Single Room Non-Smoking
2 persons
22 m²
1 Single bed
room details
Superior Single Room
2 persons
22 m²
1 Single bed
room details
Standard Double Room Non-Smoking
2 persons
28 m²
1 Double bed
room details
Family Room Double Single Beds Non-Smoking
2 persons
29 m²
1 Single Bed or 1 Double Bed
room details
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Rates & availability calendar
See current prices and availability for your chosen dates!
Facilities
Hotels feature amenities designed to keep both you and your pet comfortable
General
- No smoking on site
- Wi-Fi
- Parking
- Safe deposit box
- 24-hour reception
- Express check-in/ -out
- Pets allowed
- Rooms/ Facilities for disabled
- Wheelchair access
- 24-hour security
- Luggage storage
- Smoke detectors
- Fire extinguishers
- Key access
Services
- Pet amenities available
- Room service
- Housekeeping
- Dry cleaning
- Welcome drink
Dining
- In-room breakfast
- Restaurant
- Bar/ Lounge area
- Packed lunches
- Special diet menus
Business
- Meeting/ Banquet facilities
- Fax/Photocopying
Children
- Cots
- Children's buffet
- Board games
Facilities for people with disabilities
- Toilet for disabled
- Bathroom for disabled
Room features
- Air conditioning
- Heating
- Sitting area
- Terrace
- Garden furniture
- Tea and coffee facilities
Media
- Direct dial telephone
- AM/FM alarm clock
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Dining Onsite
At George Hotel, BW Signature Collection, dining transforms into a delightful local experience with rich culinary offerings. The onsite options capture the essence of British and Mediterranean flavors, inviting guests to savor thoughtfully crafted meals in a warm and engaging atmosphere.
No. 10 The Arlington Bistro
British and Mediterranean with steakhouse influences
Ambiance
A relaxed bistro setting perfect for casual breakfasts, brunches, and cozy dinners, creating an inviting space for guests to unwind and connect.
Key Offerings
Feast on cooked-to-order breakfasts, light lunches, and an a la carte dinner menu featuring seasonal favorites and an ever-changing specials board, ensuring a fresh and varied dining experience.
Reservation
No
Open for breakfast from 7 AM to 9:30 AM on weekdays, with flexible dining options throughout the day.
10 Arlington Coffee Lounge, Bar and Bistro
Modern European with a focus on local ingredients
Ambiance
A vibrant lounge that flows into a stylish bar and bistro, offering both relaxed and energetic environments, ideal for casual meetings or socializing with friends.
Key Offerings
Indulge in a selection of traditional English breakfasts, light meals, and evening dinners, complemented by a variety of handcrafted beverages in a comfortable setting.
Reservation
No
Hours vary; serves breakfast, light lunches, and dinner.
Hotel location
Arlington Lane,
Norwich,
United Kingdom,
NR2 2DA,
Norfolk
Map view
Arlington Lane,
Norwich,
United Kingdom,
NR2 2DA,
Norfolk
City landmarks
Church
Norwich Cathedral
2.3
km
Landmark
Norwich Castle
1.7
km
Park
Eaton Park
1.9
km
Event hall
The Forum
1.8
km
Garden
The Plantation Garden
1.7
km
Church
Catholic Cathedral of St John the Baptist
1.7
km
Landmark
Elm Hill
2.1
km
Museum
Strangers' Hall Museum
1.9
km
Museum
Sainsbury Centre for Visual Arts
3.0
km
Church
St Peter Mancroft
1.4
km
Landmark
The Guildhall Norwich
1.7
km
Park
Earlham Park
2.4
km
Landmark
Tombland
2.1
km
Museum
Museum of Norwich at the Bridewell
2.2
km
Park
Chapelfield Gardens
1.9
km
Landmark
Surrey House
1.1
km
Landmark
Riverside Walk
2.4
km
Church
Church Of St Giles
1.7
km
Gallery
Norwich Arts Centre
1.8
km
Shopping Area
intu Chapelfield
1.4
km
Church
Church of St John Maddermarket
1.5
km
Landmark
Gravity Trampoline Parks Norwich
2.3
km
Museum
John Jarrold Printing Museum
2.3
km
Landmark
The Mustard Shop Museum
1.6
km
Shopping Area
Castle Mall
1.7
km
Landmark
City College Norwich
660 m
Church
Christ Church
670 m
Landmark
The South Asia Collection
1.8
km
Museum
Dragon Hall
2.0
km
Nearby
Church
Church Of The Holy Trinity
180 m
Restaurants
Hong Kong Chinese Takeaway
630 m
166A Unthank Road
Unthank Kitchen
820 m
117 Unthank Road
New Sole Plaice
990 m
27 Suffolk Square Via Vauxhall Street
Bloomers & Danish
970 m
2 Distillery Square
Sanctuary Coffee Stop
1.1
km
Grove Walk
The Coachmakers Arms
800 m
9 St. Stephens Road
Sam's
980 m
26 Suffolk Square
Littlehaven Coffee Co
890 m
45 St. Stephens Square
The Pod
1.0
km
Norfolk & Norwich University Hospital
The Champion
1.0
km
101 Chapel Field Road
Explore Norwich
Local Highlights
Norwich Castle
5-minute drive
Norman castle with rich history, exhibitions, and gardens. Offers guided tours and free admission on specific days.
Eaton Park
4-minute drive
Sprawling park featuring gardens, sports facilities, and a boating lake. Ideal for family picnics and leisurely strolls.
The Forum
20-minute walk
Cultural venue hosting exhibitions, events, and a popular café. Community-focused space with regular family-friendly activities.
The Plantation Garden
20-minute walk
Victorian restored gardens featuring a picturesque pond and exotic plants. A tranquil spot perfect for relaxation.
Unthank Kitchen
10-minute walk
Charming eatery specializing in local ingredients. Atmosphere is cozy, ideal for casual dining with daily specials.
New Sole Plaice
12-minute walk
Local favorite for fresh fish and chips. Casual setting with takeaway options and gluten-free alternatives.
Norwich Arts Centre
25-minute walk
Vibrant arts venue hosting live music and performances. Known for its eclectic lineup and community events.
Local transport and travel tips
Want access to early-bird pet-friendly hotel deals?
Access exclusive discounts today!
Property information and rules
Check-in
from 14:00-23:59
Check-out
until 11 am
Guest Parking
Private parking is possible on site for free.
Internet
Wireless internet is available in for free.
Breakfast
You can start your day with a full breakfast, which costs GBP15.95 per person per day.
Children & extra beds
There are no extra beds provided in a room.
Pets
Pets are allowed on request.
Number of rooms:
43
Reviews and Ratings
Feedback about George Hotel, BW Signature Collection from previous guests about their experience.
Show moreShow less
Pros
Helpful staff
Clean hotel
Good dinner
Excellent breakfast
Quiet area
Cons
Room maintenance
Guest reviewsbased on 1111 reviews
Aiden from Ireland
Business traveller
standard single room
3 nights in November 2025
|
Reviewed:February 09, 2026
6/10
helpful staffnoisy roompopping sounds
the staff were helpful. the breakfast was decent.
the room was quite noisy. i could hear other guests walking in the corridor and doors slamming, which woke me up several times. the radiator kept making popping sounds all night, even when it was off
0 Helpful
Oscar from Sweden
Business traveller
Standard Double Room
2 nights in November 2025
|
Reviewed:January 22, 2026
9.3/10
a calm stay
excellent mealfriendly staffspacious suiteclean suite
the bistro offered an excellent evening meal. the continental breakfast was good. i did find the croissants a little dry. all staff members were friendly and helpful (very important!). the hotel has a sustainability policy regarding towel changes for short stays. the king suite was spacious and clean. the bath was a treat as many hotels only have showers.
i noticed a slight musky smell in my room. it was room 24.
Location
9/10
the hotel has good access to nearby attractions. the city centre is about 15 minutes by walking. free parking is available at the hotel.
Service
10/10
the staff was cute upon arrival. the waiting staff were efficient during my lunch. staff helped find information about local attractions. they were well trained.
Rooms
9/10
the hotel offers rooms with tea and coffee facilities. rooms include lovely towels and toiletries. rooms are generally tidy. the garden house offered a surprising amount of space.
0 Helpful
|
Josh from United Kingdom
Family with children
Standard Twin Room
3 nights in October 2025
|
Reviewed:January 09, 2026
6/10
crunchy baconsoggy egg
The breakfast was a letdown I paid extra for. It cost £15. The continental buffet was small. The English breakfast included bacon that was so HARD, it was crunchy. My husband's scrambled egg was on top of fried bread. It made it soggy. It was NOT worth £15.
0 Helpful
Logan from United States
Single
standard double room
3 nights in November 2025
|
Reviewed:December 25, 2025
9.0/10
Excellent stay!
delicious breakfastlocal gardenshigh noise
the BREAKFAST was amazing, I really enjoyed every bit of it. location was perfect, very close to local gardens. The room was clean and well furnished and also serviced daily.
i asked for a QUIET room, and the noise levels were a bit high. Doors banging, water running, and conversations were easily heard.
Dining
9/10
the restaurant offered a variety of menu choices for both dinner and breakfast , all served promptly. the bar staff were also very cute and created a relaxed atmosphere , perfect after a long day.
Rooms
9/10
my room was lovely and COMFORTABLE, I really appreciated the complimentary biscuits and hot chocolate. the presence of both a bath and a shower provided added convenience. the room was always very clean.
Location
8/10
the hotel is located just outside the city CENTER, with access. there is plenty of parking available , and it is a short walk into the heart of the city. it's a convenient base.
Service
10/10
the staff were VERY friendly and helpful throughout my stay, from reception to the restaurant. they were always available to assist with directions or any queries. the manager was particularly cute.
0 Helpful
|
matthew from united kingdom
Family with children
family room double single beds
3 nights in October 2025
|
Reviewed:December 04, 2025
9/10
a perfect stay
comfortable bedfriendly staffstraightforward check-in
i asked for a family room double single beds, and it was immaculate. the bed was comfortable, so i had a very restful sleep. check-in was straightforward, and the staff were friendly and helpful!
0 Helpful
Oscar from Sweden
Business traveller
standard double room
3 nights in November 2025
|
Reviewed:November 19, 2025
9.3/10
repeat stay experience
helpful staffgood foodgreat breakfastroom noise
staff are friendly and helpful. the food is very good. breakfast is also great.
i found significant noise from adjoining rooms in mine. i could hear the next door's conversation from the bathroom. the water pipes were also loud when taps were used nearby.
Location
9/10
The hotel is conveniently located with easy access to key destinations, and it's only a short walk to the city centre. A bus route is nearby for easy transportation if needed. ample parking is available .
Rooms
9/10
the room included tea and coffee facilities, along with toiletries. i found a spacious bed and a clean bathroom. the room's design felt beautiful and very thoughtfully laid out.
Service
10/10
the staff were always friendly, helpful, and efficient . the reception staff helped me find information on local attractions, plus, the food in the restaurant was really good. i enjoyed a tasty dinner.
0 Helpful
|
FAQs
About George Hotel, BW Signature Collection
Is there parking available at George Hotel, BW Signature Collection?
Ample free parking is available on-site for guests.
How far is George Hotel, BW Signature Collection from Norwich city center?
The hotel is located a 12-minute walk from Norwich city center.
What is the closest airport to George Hotel, BW Signature Collection?
Norwich International Airport is approximately 5 km away.
Which amenities are included in the rooms at George Hotel, BW Signature Collection?
Rooms include air conditioning, a private bathroom, flat-screen TV, tea/coffee making facilities, a work desk, and free Wi-Fi.
What popular attractions are near George Hotel, BW Signature Collection?
Nearby attractions include Norwich Castle, Norwich Cathedral, and Chapelfield shopping centre.
What amenities and services are offered for business travelers at George Hotel, BW Signature Collection?
The hotel has four meeting rooms available for events and business gatherings.
What types of breakfast are served at George Hotel, BW Signature Collection?
Cooked-to-order breakfasts are available on weekdays for an additional charge of 15 GBP.
Is there a bar available at George Hotel, BW Signature Collection?
Yes, the hotel has a Lounge Bar that offers morning coffee, bar meals, and a wide selection of beverages.
What is the dining style at the No. 10 Arlington Bistro in George Hotel, BW Signature Collection?
The bistro serves a range of international and modern European dishes for breakfast, lunch, and dinner.
Are children's services available at George Hotel, BW Signature Collection?
The hotel provides children's buffet options and cots for younger guests.
What type of environment does George Hotel, BW Signature Collection provide?
The hotel is characterized as a historic, family-friendly, and pet-friendly location.
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