George Hotel, BW Signature Collection Norwich Exterior photoGeorge Hotel, BW Signature Collection Norwich Exterior photoGeorge Hotel, BW Signature Collection Norwich Exterior photo

George Hotel, BW Signature Collection

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From$90 /night
Check-in
02Sept
Check-out
03Sept
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Arlington Lane, Norwich, NR2 2DA
-
Close to the city centre
Great
8.6
9.1
/10
5.0
4.5
/5

3-star Victorian townhouse hotel 12 minutes from Norwich city centre with award-winning dining

Dining & Entertainment

The George Hotel is home to the award-winning No. 10 Arlington Coffee Lounge, Bar and Bistro, which serves modern European cuisine from traditional English breakfast to à la carte dinner. The Lounge Bar offers morning coffee, bar meals, and a wide selection of beverages throughout the day. Guests can also dine outdoors in the front driveway garden surrounded by planter boxes and a mature oak tree.

Accommodations & Facilities

The hotel offers 43 individually decorated rooms, each with a private bathroom, work desk, and air conditioning in double rooms. Guests have access to ample free parking on site and four meeting rooms for business gatherings or events. The property also provides express check-in/check-out, 24-hour front desk service, and luggage storage for guest convenience.

Pet-Friendly Policies

The George Hotel is a pet-friendly property that welcomes dogs in specially designated rooms. Pet bowls are provided, and the hotel offers outdoor spaces and nearby parks for leisurely walks with pets. Guests should note that only some rooms are designated pet-friendly, so early booking is recommended.

Location & Accessibility

The hotel sits in Norwich's Golden Triangle district, a 12-minute walk from Norwich Castle, Norwich Cathedral, and Chapelfield shopping centre. Norwich Railway Station is 1.5 miles away, and Norwich International Airport is approximately 20 minutes by car. Accessible parking, wheelchair access, and facilities for disabled guests are available on site.

Business & Group Services

The George Hotel has four meeting rooms suitable for business meetings and events, with catering packages available. Business travelers benefit from free WiFi throughout the building and a 24-hour front desk. The hotel can also arrange packed lunches and special diet menus upon request.

Highlights

Dining: award-winning No. 10 Arlington Bistro

Parking: ample free car park on site

Location: 12-min walk to Norwich Castle & Cathedral

Pet policy: dog-friendly with pet bowls

Business: four meeting rooms & 24-hour front desk

Accessibility: wheelchair accessible & disabled facilities

“The award-winning restaurant stands out, promising diverse culinary experiences. Situated a short distance from Norwich City centre, the historic Victorian townhouse benefits from free parking and dog-friendly policies. In my view, it's a particularly charming option for those seeking a relaxing getaway.”
Hotel logo
James DavidEditor-in-Chief at Dogfriendly-hotels

Select your room type

The hotel provides many room choices—family rooms, doubles, and pet-friendly suites—with breakfast, free cancellation, and special offers
  • Standard Single Room Non-Smoking
    2 persons
    22 m²
    1 Single bed
  • Superior Single Room
    2 persons
    22 m²
    1 Single bed
  • Standard Double Room Non-Smoking
    2 persons
    28 m²
    1 Double bed
Show all rooms

Rates & availability calendar

See current prices and availability for your chosen dates!
September 2026 - September 2027
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Check-in/ Check-out

Facilities

Hotels feature amenities designed to keep both you and your pet comfortable
Facilities: Great
8.7/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • 24-hour security
  • Luggage storage
  • Smoke detectors
  • Fire extinguishers
  • Key access

Services

  • Pet amenities available
  • Room service
  • Housekeeping
  • Dry cleaning
  • Welcome drink

Dining

  • In-room breakfast
  • Restaurant
  • Bar/ Lounge area
  • Packed lunches
  • Special diet menus

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Children's buffet
  • Board games

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Room features

  • Air conditioning
  • Heating
  • Sitting area
  • Terrace
  • Garden furniture
  • Tea and coffee facilities

Media

  • Direct dial telephone
  • AM/FM alarm clock
Show more

Dining Onsite

At George Hotel, BW Signature Collection, dining transforms into a delightful local experience with rich culinary offerings. The onsite options capture the essence of British and Mediterranean flavors, inviting guests to savor thoughtfully crafted meals in a warm and engaging atmosphere.
  • No. 10 The Arlington Bistro

    British and Mediterranean with steakhouse influences
    Ambiance
    A relaxed bistro setting perfect for casual breakfasts, brunches, and cozy dinners, creating an inviting space for guests to unwind and connect.
    Key Offerings
    Feast on cooked-to-order breakfasts, light lunches, and an a la carte dinner menu featuring seasonal favorites and an ever-changing specials board, ensuring a fresh and varied dining experience.
    Reservation
    No
    Open for breakfast from 7 AM to 9:30 AM on weekdays, with flexible dining options throughout the day.
  • 10 Arlington Coffee Lounge, Bar and Bistro

    Modern European with a focus on local ingredients
    Ambiance
    A vibrant lounge that flows into a stylish bar and bistro, offering both relaxed and energetic environments, ideal for casual meetings or socializing with friends.
    Key Offerings
    Indulge in a selection of traditional English breakfasts, light meals, and evening dinners, complemented by a variety of handcrafted beverages in a comfortable setting.
    Reservation
    No
    Hours vary; serves breakfast, light lunches, and dinner.

Location

Arlington Lane, Norwich, NR2 2DA
Explore Norwich
Local Highlights
  • Top Attractions
  • Activities
  • Dining
  • Entertainment
Norwich Castle
Norwich Castle
5-minute drive
Norman castle with rich history, exhibitions, and gardens. Offers guided tours and free admission on specific days.
Eaton Park
Eaton Park
4-minute drive
Sprawling park featuring gardens, sports facilities, and a boating lake. Ideal for family picnics and leisurely strolls.
The Forum
The Forum
20-minute walk
Cultural venue hosting exhibitions, events, and a popular café. Community-focused space with regular family-friendly activities.
The Plantation Garden
The Plantation Garden
20-minute walk
Victorian restored gardens featuring a picturesque pond and exotic plants. A tranquil spot perfect for relaxation.
Biking at Eaton Park
4-minute drive
Biking trails suitable for all skill levels. Rental services available nearby, making it easy for guests to join in.
Yoga Classes
12-minute drive
Relaxing yoga sessions available at local studios. Great way to unwind and recharge after a busy day.
Unthank Kitchen
10-minute walk
Charming eatery specializing in local ingredients. Atmosphere is cozy, ideal for casual dining with daily specials.
New Sole Plaice
12-minute walk
Local favorite for fresh fish and chips. Casual setting with takeaway options and gluten-free alternatives.
Norwich Arts Centre
Norwich Arts Centre
25-minute walk
Vibrant arts venue hosting live music and performances. Known for its eclectic lineup and community events.
The Giggle Factory
10-minute drive
Comedy club offering family-friendly shows. Ideal for a night out filled with laughter and fun for all ages.
Local transport and travel tips
  • City Centre
    Norwich 21 min  ·  1.7 km
  • Airports
    Norwich International (NWI) 19 min  ·  12.1 km
    Cambridge (CBG) 143 min  ·  94.8 km
  • Train
    Norwich Train Station Building 24 min  ·  2 km
  • Bus
    Bus stop 3 min  ·  200 m
Want access to early-bird pet-friendly hotel deals?
Access exclusive discounts today!
Check Rates
Property information and rules
Check-in
from 14:00-23:59
Check-out
until 11 am
Guest Parking
Private parking is possible on site for free.
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
You can start your day with a full breakfast, which costs GBP 15.95 per person.
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are allowed on request.
Number of rooms:
43

Reviews and Ratings

Feedback about George Hotel, BW Signature Collection from previous guests about their experience.
Review summary
Based on recent reviews
Powered by AI
Guests consistently praise the hotel's modern and cozy bedrooms, particularly the exceptional bathrooms. Many appreciate the convenient parking and the pleasant walk of around 15-20 minutes into the city center, as well as the immaculate and tasteful dining areas, including the bar and bistro. While some found the selection of pastries for breakfast limited, the larger rooms, often described as spacious, offer comfortable beds, and some guests enjoyed sitting on the patio area.
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Review score
Based on 1150 verified reviews
8.7 /10
Great
92 %
Recommend
Paid Wi-Fi
9.8/10
Staff
9.4/10
Value for money
8.5/10
Facilities
8.7/10
Pros
Helpful staff
Clean hotel
Good dinner
Excellent breakfast
Quiet area
Cons
Room maintenance
Guest reviews
based on 1150 reviews
8.7/10
based on 1909 reviews
8.6/10
Aiden from Ireland
Business traveller
standard single room
3 nights in November 2025
|
Reviewed: February 09, 2026
6/10
noisy room popping sounds
the staff were helpful. the breakfast was decent.
the room was quite noisy. i could hear other guests walking in the corridor and doors slamming, which woke me up several times. the radiator kept making popping sounds all night, even when it was off
0 Helpful
Oscar from Sweden
Business traveller
Standard Double Room
2 nights in November 2025
|
Reviewed: January 22, 2026
9.3/10

a calm stay

excellent meal friendly staff spacious suite clean suite
the bistro offered an excellent evening meal. the continental breakfast was good. i did find the croissants a little dry. all staff members were friendly and helpful (very important!). the hotel has a sustainability policy regarding towel changes for short stays. the king suite was spacious and clean. the bath was a treat as many hotels only have showers.
i noticed a slight musky smell in my room. it was room 24.
Location
9/10
the hotel has good access to nearby attractions. the city centre is about 15 minutes by walking. free parking is available at the hotel.
Service
10/10
the staff was cute upon arrival. the waiting staff were efficient during my lunch. staff helped find information about local attractions. they were well trained.
Rooms
9/10
the hotel offers rooms with tea and coffee facilities. rooms include lovely towels and toiletries. rooms are generally tidy. the garden house offered a surprising amount of space.
0 Helpful
|
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Josh from United Kingdom
Family with children
Standard Twin Room
3 nights in October 2025
|
Reviewed: January 09, 2026
6/10
crunchy bacon soggy egg
The breakfast was a letdown I paid extra for. It cost £15. The continental buffet was small. The English breakfast included bacon that was so HARD, it was crunchy. My husband's scrambled egg was on top of fried bread. It made it soggy. It was NOT worth £15.
0 Helpful
Logan from United States
Single
standard double room
3 nights in November 2025
|
Reviewed: December 25, 2025
9.0/10

Excellent stay!

delicious breakfast local gardens
the BREAKFAST was amazing, I really enjoyed every bit of it. location was perfect, very close to local gardens. The room was clean and well furnished and also serviced daily.
i asked for a QUIET room, and the noise levels were a bit high. Doors banging, water running, and conversations were easily heard.
Dining
9/10
the restaurant offered a variety of menu choices for both dinner and breakfast , all served promptly. the bar staff were also very cute and created a relaxed atmosphere , perfect after a long day.
Rooms
9/10
my room was lovely and COMFORTABLE, I really appreciated the complimentary biscuits and hot chocolate. the presence of both a bath and a shower provided added convenience. the room was always very clean.
Location
8/10
the hotel is located just outside the city CENTER, with access. there is plenty of parking available , and it is a short walk into the heart of the city. it's a convenient base.
Service
10/10
the staff were VERY friendly and helpful throughout my stay, from reception to the restaurant. they were always available to assist with directions or any queries. the manager was particularly cute.
0 Helpful
|
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matthew from united kingdom
Family with children
family room double single beds
3 nights in October 2025
|
Reviewed: December 04, 2025
9/10

a perfect stay

comfortable bed friendly staff straightforward check-in
i asked for a family room double single beds, and it was immaculate. the bed was comfortable, so i had a very restful sleep. check-in was straightforward, and the staff were friendly and helpful!
0 Helpful
Oscar from Sweden
Business traveller
standard double room
3 nights in November 2025
|
Reviewed: November 19, 2025
9.3/10

repeat stay experience

helpful staff good food great breakfast
staff are friendly and helpful. the food is very good. breakfast is also great.
i found significant noise from adjoining rooms in mine. i could hear the next door's conversation from the bathroom. the water pipes were also loud when taps were used nearby.
Location
9/10
The hotel is conveniently located with easy access to key destinations, and it's only a short walk to the city centre. A bus route is nearby for easy transportation if needed. ample parking is available .
Rooms
9/10
the room included tea and coffee facilities, along with toiletries. i found a spacious bed and a clean bathroom. the room's design felt beautiful and very thoughtfully laid out.
Service
10/10
the staff were always friendly, helpful, and efficient . the reception staff helped me find information on local attractions, plus, the food in the restaurant was really good. i enjoyed a tasty dinner.
0 Helpful
|
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FAQs
About George Hotel, BW Signature Collection
What are the check-in and check-out times at George Hotel, BW Signature Collection?
Check-in is at 14:00 and check-out is by 11:00.
Is there parking available at George Hotel, BW Signature Collection?
Ample free parking is available on-site for guests.
How far is George Hotel, BW Signature Collection from Norwich city center?
The hotel is located a 12-minute walk from Norwich city center.
What is the closest airport to George Hotel, BW Signature Collection?
Norwich International Airport is approximately 5 km away.
Which amenities are included in the rooms at George Hotel, BW Signature Collection?
Rooms include air conditioning, a private bathroom, flat-screen TV, tea/coffee making facilities, a work desk, and free Wi-Fi.
What popular attractions are near George Hotel, BW Signature Collection?
Nearby attractions include Norwich Castle, Norwich Cathedral, and Chapelfield shopping centre.
What amenities and services are offered for business travelers at George Hotel, BW Signature Collection?
The hotel has four meeting rooms available for events and business gatherings.
What types of breakfast are served at George Hotel, BW Signature Collection?
Cooked-to-order breakfasts are available on weekdays for an additional charge of 15 GBP.
Is there a bar available at George Hotel, BW Signature Collection?
Yes, the hotel has a Lounge Bar that offers morning coffee, bar meals, and a wide selection of beverages.
What is the dining style at the No. 10 Arlington Bistro in George Hotel, BW Signature Collection?
The bistro serves a range of international and modern European dishes for breakfast, lunch, and dinner.
Are children's services available at George Hotel, BW Signature Collection?
The hotel provides children's buffet options and cots for younger guests.
What type of environment does George Hotel, BW Signature Collection provide?
The hotel is characterized as a historic, family-friendly, and pet-friendly location.

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